Posts Tagged ‘jeanette bennett’
Yesterday I sat down for a chat with one of my role models. I don’t use that term lightly. Jeanette Bennett, co-founder and Editor-in-Chief at Utah Valley, BusinessQ, Prosper, and Utah Valley Bride magazines graciously gave me time Friday at her booth at CVX Live, the only YouTube conference in Utah. I came away enlightened, amazed at her energy, and wanting to share her wisdom in a Saturday Spotlight.
“There are not very many people like me,” said Bennett, referring to all the roles she plays. “The Lord has different plans for us; I’ve had to learn to accept that.”
Jeanette’s a wife, mother of five, business owner, editor of magazines, mentor to young women, and half marathoner – from my standpoint, she does it all. Well, almost.
“I’m not a good cook,” she laughed. She mentioned a church activity where women were each asked to bring a loaf of homemade bread.
“I tried. I really did. It looked so bad, I went out and bought bread at the store and sliced it up. That’s when I knew: I can’t pretend anymore.”
Helping in Her Own Way
While she might not be known for homemade meals, Jeanette’s unique media talents bless others. For example, rather than adding to the counter-full piles of meals for her friends, the Wells family, during the week their son Mason was injured in the recent Belgium bombing attacks, she’s helped them manage national media.
“I’ve been trying to keep ‘Good Morning America’ off their door,” said Bennett.
During our time together, I watched as she checked text messages from the Wells family, attentive to those who need her. Insatiable media means an around-the-clock job.
Taking the Leap into the Magazine Business
Jeanette and her husband invested in their first “Utah Valley Magazine” issue in September 2000. Coming from Idaho, they moved their two young children into a Utah Valley apartment, gearing up for “lean years” ahead.
“We thought we had this brilliant idea. What we didn’t know was that two other magazines had started and failed in the area,” said Bennett. “It’s probably good we didn’t know that.”
Nearly 16 years later, Bennett Communications is an award-winning media agency, producing several publications.
It’s a family business, with both parents leading the company, and all five kids have been involved; everything from delivering magazines to proofreading to posing for photo shoots.
“Part of me is a workaholic – kids force me not to be,” said Bennett. “It’s tricky to know how to spend my time,” said Bennett. “Sometimes it’s really hard. I realize I can’t do everything.”
Granted a ‘Wrinkle in Time’
I’ve felt like God’s given me a ‘wrinkle in time’ before – when I’ve looked at the clock and said, ‘that’s the time it was two hours ago.’ He’s really helped me when I’ve needed it.
For example, recently she’d been trying to decide whether to attend a UN parallel event hosted by the Feminist Task Force. She had so much to do, it didn’t make sense to accept the invitation to go, but felt prompted to buy plane tickets the night before. Attending opened doors for Bennett to meet with leaders and influencers who have expanded a vision of good she can do.
“I’ve found as you take steps, the dots start to connect a bit.”
On Being a Gardner and Saying ‘No’
“I’ve planted all these seeds over the years, and it’s like now I have this out-of-control garden,” she laughed. “That includes my kids.”
Beyond heavenly help, I wondered about how she could manage all she does. Is this deadline-driven mom good at saying ‘no’?
“No,” she smiled. “It’d be hard to be married to me and the whirlwind I create. I see life as a game of Tetris; I want to fit it all in.”
For example, she’s constantly asked to sit on boards, speak at events – all while still keeping up with her own publication deadlines. Recently she told her husband she would take six months off if she wasn’t self-employed. She decided to say ‘no’ to any invitations in the coming weeks.
“Then KSL called a couple days later and wanted to interview me on the news. How could I say ‘no’ to that?”
She has learned a principle she tries to remember: “Saying ‘yes’ to something is saying ‘no’ to something else.”