Posts Tagged ‘USA Today’

USA Today offers $1M free ads for 'smart' copy

USA Today offers $1M free ads for ‘smart’ copy

October 8, 2012 |  by  |  Marketing observations  |  , , ,  |  4 Comments

Writer friends and fellow marketers, we're direly needed. Today marks USA Today's  launch of a print ad competition. They're offering $1 million of free ad space to a winner who can capture interest with zesty, clever copy. Michael Wolff, the USA Today writer who convinced executives to launch the contest, explains the call for savvy copy: "While technological disruption is most often blamed for the existential predicament of the media business, the more precise problem is that advertising doesn't work as well as it used to work. This presents a crisis not only for newspapers, magazines and television -- but also, according to the stock market, for Facebook. We just don't look at advertising, respond to it, or believe it, as much as we once did, wherever it appears.

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